On the way to the top – cooperation with Gameset
01.02.2020

The beginning of 2020 is an extremely intense period for PlayingLab. With the arrival of the final phase of preparations before the release of the studio’s debut production, Magnificent Tennis, it’s time to initiate the marketing activities.

Marketing warm-up

The gaming industry is growing rapidly, and Polish productions keep breaking popularity records among players around the world. Even though the majority of developers behind these titles are focusing on other platforms, such as desktops or consoles, producers of mobile games are not lagging behind. One of the key elements that can determine the success of a given game is its promotion, so it’s best to entrust it to specialists.

During the work on Magnificent Tennis, preparing well-thought-out marketing activities that would allow every tennis fan to hear about the game was a natural step for PlayingLab. While thinking about the concept that would accompany the debut release, the team identified key assumptions, and then asked the leading gaming marketing agency in the country for assistance.

Gameset – game, set, match!

Tennis matches are full of emotions, and the players give their best, so that they can raise their hands in victory after the game. Dreaming of this kind of results and level of involvement, the founders of PlayingLab went for a slam dunk – they decided to establish a strategic cooperation with the team at Gameset, which plays on the top marketing courts in the world on a daily basis.

Piotr Bombol and Łukasz Turkowski’s team received as many as 20 awards during leading advertising tournaments, working with the best and for the best. In 2018, the agency was invited to co-create the “To The Last Tree Standing” campaign for Greenpeace, which won 13 awards at Cannes Lions – the most important advertising festival.

Always in top marketing form

Gameset will be responsible for preparing and implementing holistic marketing and content marketing activities for Magnificent Tennis. Engaging content, multi-channel communication with tennis lovers and sharing the current progress on the game – this is only a small part of what the players can expect. PlayingLab and Gameset are in exceptional form, time to step onto the court!

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Project: Interactive Agency WiWi